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	<title>MindCradle - See it.  Think it.  Do it.</title>
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		<title>Defining Key Organizational Traits and Developmental Objectives</title>
		<link>http://mindcradle.wordpress.com/2012/01/10/defining-key-organizational-traits-and-developmental-objectives/</link>
		<comments>http://mindcradle.wordpress.com/2012/01/10/defining-key-organizational-traits-and-developmental-objectives/#comments</comments>
		<pubDate>Wed, 11 Jan 2012 02:29:16 +0000</pubDate>
		<dc:creator>mindcradle</dc:creator>
				<category><![CDATA[Personal]]></category>
		<category><![CDATA[analytical]]></category>
		<category><![CDATA[Big Ideas]]></category>
		<category><![CDATA[defining strategy]]></category>
		<category><![CDATA[Michael Porter]]></category>
		<category><![CDATA[Operational Effectiveness]]></category>
		<category><![CDATA[organizational development]]></category>
		<category><![CDATA[strategic]]></category>
		<category><![CDATA[tactical]]></category>

		<guid isPermaLink="false">http://mindcradle.wordpress.com/?p=455</guid>
		<description><![CDATA[Progressing people through a career, department, or between departments requires a focus on development.  The key areas on which to focus are Tactical, Analytical and Strategic.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mindcradle.wordpress.com&amp;blog=2251647&amp;post=455&amp;subd=mindcradle&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>While going through some files tonight, I came across this paper I wrote about eight years ago. Since it was before I was blogging, perhaps it is time to get it into the public sphere.</p>
<p><strong>Background</strong></p>
<p>This paper was written after several years of organizational change surrounding the turnaround efforts at a large multi-channel retailer.  As stability takes hold, it is necessary to build the foundation for continuous improvement from an organizational standpoint.  After groups within an organization have prospered and learned significantly over a period of time, it is critical to maintain the desired growth for the business, as well as individual professional growth for the associates within the group.</p>
<p><strong>Opportunity</strong></p>
<p>An associate within a group should be developed to grow on three particular levels – <strong>Tactical, Analytical, and Strategic</strong>.  As an associate grows, he or she should become well versed in all three disciplines and these skills will be transferable upward within the group as well as into other groups throughout the enterprise.  As the group seeks new associates, it is imperative to look for moldable traits from each level in order to develop long-term growth.  The ultimate goal is to produce associates that can think strategically and understand the analytics and tactics within a program or group.  In turn, this produces a logical path as follows:</p>
<p>▲    –          An associate that is solely focused on tactical execution</p>
<p>■    –          An associate that has learned or is being trained in tactics, analysis and strategy</p>
<p>▼    –          An associate that has developed all three traits and leads through strategic direction</p>
<p>▲  &#8211;&gt;     ■  &#8211;&gt;    ▼</p>
<p>The director of the group should be ▼.  His or her direct reports should be ■.  In turn, all others within the group should be developed from ▲ to ■ over a pre-determined interval.  This creates opportunities and direction for associates while defining measurable objectives and creating a well-run and effective organization.  The following information outlines each level of development and how they inter-relate.</p>
<p><strong>Tactical</strong></p>
<p>Day in and day out, there are functions that need to be performed in order to keep programs running, customers happy, and analysis happening.  These tactical procedures are typically basic in nature and repetitive at different intervals.  This is the best training ground for associates as they grow into analytical and ultimately strategic associates.  Being grounded in the basic fundamentals of programs allows for easy movement between programs and ultimately to a deeper understanding of individual programs and enterprise directional thinking.</p>
<p>Traits:</p>
<ul>
<li>Detail Oriented</li>
<li>Organized</li>
<li>Learning Focused</li>
<li>Process Oriented</li>
</ul>
<p><strong>Analytical</strong></p>
<p>Being analytical does not mean printing out reports once a week, glancing at them and putting them into a binder never to be seen again.  Analysis means getting into the numbers, understanding the strategy set forth by the enterprise, and seeking knowledge to which action can be associated.  An analytical associate is usually grown out of tactical execution.  Someone that has done the day-today activities of a function should inherently be able to analyze the output of the function.  Current associates should be challenged and the organization should seek new associates that get into the business at a micro level and seek a thorough understanding of it in order to drive the program and enterprise ever-forward.  Finally, an analytical person should always have a sense of the metrics of the program and seeking new ways to measure the business.</p>
<p>Traits</p>
<ul>
<li>Detail Oriented</li>
<li>Organized</li>
<li>Critical Reasoning</li>
<li>Contextual Thinking</li>
<li>Intuitive</li>
</ul>
<p><strong>Strategic</strong></p>
<p>Often, people confuse strategy with operational effectiveness.  In the article <a href="http://www.fastcompany.com/online/44/porter.html">“Michael Porter’s Big Ideas”</a> (K. Hammonds, <em>Fast Company</em>. March ’01),Hammonds writes “There&#8217;s a fundamental distinction between strategy and operational effectiveness. Strategy is about making choices, trade-offs; it&#8217;s about deliberately choosing to be different. Operational effectiveness is about things that you really shouldn&#8217;t have to make choices on; it&#8217;s about what&#8217;s good for everybody and about what every business should be doing.”  He follows on to say “The essence of strategy is that you must set limits on what you&#8217;re trying to accomplish. The company without a strategy is willing to try anything. If all you&#8217;re trying to do is essentially the same thing as your rivals, then it&#8217;s unlikely that you&#8217;ll be very successful.”  Therefore it is imperative that associates can understand, derive, and deliver strategy in an effective manner.  The learning of this takes time and is built on a foundation of understanding of the enterprise, the business, and roles within the enterprise.  Before strength in strategy is built, an associate must first know the tactical and analytical roles within the program or group.  As each of these is grown it leads to a basis for strategic understanding.</p>
<p>Traits</p>
<ul>
<li>Visionary</li>
<li>360° View</li>
<li>Tactical</li>
<li>Analytical</li>
<li>Strong Business Acumen</li>
<li>Communicative</li>
</ul>
<p><strong>Summary</strong></p>
<p>While these points may seem intuitive, it is necessary for a manager (at any level) to maintain a view of these types of traits and the corresponding development.  Often companies spend more time reacting to growth, positive or negative, than to developing a solid platform to attract, grow and retain associates that are ultimately responsible for the long-term goals of the company.  As an architect designs a house and a contractor builds it, each piece is reliant on another to be successful.</p>
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			<media:title type="html">kstraw</media:title>
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		<title>Looking Back at #5X5X50</title>
		<link>http://mindcradle.wordpress.com/2012/01/07/looking-back-at-5x5x50/</link>
		<comments>http://mindcradle.wordpress.com/2012/01/07/looking-back-at-5x5x50/#comments</comments>
		<pubDate>Sat, 07 Jan 2012 23:09:49 +0000</pubDate>
		<dc:creator>mindcradle</dc:creator>
				<category><![CDATA[Personal]]></category>

		<guid isPermaLink="false">http://mindcradle.wordpress.com/?p=443</guid>
		<description><![CDATA[Kevin Strawbridge walked 1,325 miles in 2011 utilizing an approach he developed called #5X5X50.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mindcradle.wordpress.com&amp;blog=2251647&amp;post=443&amp;subd=mindcradle&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Starting January 1, 2011 I embarked on a year long task with a focus on fitness and discipline.  Over the prior two years I had the honor and pleasure of walking in two Avon Walks for Breast Cancer with the awesome and amazing <a title="Affiliate Marketers Give Back" href="http://amgb.wordpress.com/" target="_blank">Affiliate Marketers Give Back</a> team.  I realized while training for and doing those walks that I really like walking &#8211; and walking long distance.  So I decided that I needed to challenge myself with something that was long, consistent and enduring.  My pledge to myself was that I would walk at least 5 miles per day, at least 5 days per week for at least 50 weeks.  I called it #5X5X50 &#8211; catchy and descriptive.</p>
<p>Looking ahead during that first walk on the first (cold) day of 2011 I thought &#8220;how on earth am I going to walk 250 times this year totaling 1,250 miles or more?&#8221;  By mile one my shins ached, my breath was short and I was just hoping I could get through the first 5 miles.  But as I got to mile two, the pain subsided and I found my pace.  I completed that day.  Then I completed the first week.  Next came the first month.  By the time I reached that point it was a habit.  The miles kept adding up and by mid-year I was genuinely ready for the 2011 Avon Walk in the Rockies.  That was a challenge.  We walked a marathon day one and a half marathon on day two.  The challenge was the altitude and the rolling hills (going mostly uphill). However, it was incredible and my recovery was fast because I was actually in shape!!</p>
<p>During the year, I did take off two weeks just to make sure that I did not burn out. Ironically, during the weeks I took off, my body craved physical activity.  When I got back to the daily walking I was even more eager the reach the 5 mile results each day.  Finally by the end of December I reached the 250th walk (and 1,325 miles total &#8211; including the training and walking for the Avon Walk).  Looking back I was not surprised that I did it.  But, I was amazed that I stuck to it and enjoyed it so much.  I highly recommend this approach to anyone looking for a way to start, continue, and complete an exercise goal.  For those with more visual reasoning, here is what 1,325 miles looks like as I tracked it on DailyMile (guess which month had the Avon Walk in it).</p>
<p style="text-align:center;"><a href="http://www.dailymile.com/people/kstraw1"><img class="size-full wp-image-444 aligncenter" title="Daily_Mile_Snap_Full_Year" src="http://mindcradle.files.wordpress.com/2012/01/daily_mile_snap_full_year.png?w=510&#038;h=501" alt="Kstraw #5X5X50 2011" width="510" height="501" /></a></p>
<p style="text-align:left;">For fun, I looked for a relative distance so I could see what 1,325 miles represented.  Dallas to Washington, DC was the best view &#8211; and here is that map (now that makes me tired).</p>
<p style="text-align:left;"><a href="http://mindcradle.files.wordpress.com/2012/01/dallas_to_dc.png"><img class="aligncenter size-full wp-image-445" title="Walking from Dallas_to_DC #5X5X50" src="http://mindcradle.files.wordpress.com/2012/01/dallas_to_dc.png?w=510&#038;h=224" alt="" width="510" height="224" /></a></p>
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			<media:title type="html">kstraw</media:title>
		</media:content>

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			<media:title type="html">Daily_Mile_Snap_Full_Year</media:title>
		</media:content>

		<media:content url="http://mindcradle.files.wordpress.com/2012/01/dallas_to_dc.png" medium="image">
			<media:title type="html">Walking from Dallas_to_DC #5X5X50</media:title>
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	</item>
		<item>
		<title>Google Again? Tilt, Askew and Do a Barrel Roll</title>
		<link>http://mindcradle.wordpress.com/2011/11/03/google-again-tilt-askew-and-do-a-barrel-roll/</link>
		<comments>http://mindcradle.wordpress.com/2011/11/03/google-again-tilt-askew-and-do-a-barrel-roll/#comments</comments>
		<pubDate>Fri, 04 Nov 2011 02:42:18 +0000</pubDate>
		<dc:creator>mindcradle</dc:creator>
				<category><![CDATA[E-commerce]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Askew]]></category>
		<category><![CDATA[Do a barrel roll]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Tilt]]></category>

		<guid isPermaLink="false">http://mindcradle.wordpress.com/?p=423</guid>
		<description><![CDATA[Google is having fun with search results - tilt, askew, and do a barrel roll<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mindcradle.wordpress.com&amp;blog=2251647&amp;post=423&amp;subd=mindcradle&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Seems odd that Google would get my attention two times in two consecutive posts.  But, I have to highlight the good and the <a title="The bad of Google +1" href="http://mindcradle.wordpress.com/2011/10/31/is-google-1-messing-up-your-site/" target="_blank">bad of Google</a>.  This time &#8211; the good.  I have always enjoyed the fun that Google has with updating logo&#8217;s.  I will never forget how I used to do battle with a Creative Director with whom I worked.  She always argued that &#8220;companies just do not mess with their logo&#8217;s &#8211; it is a brand, not a toy!&#8221;  Of course, I had to prod her back and say that Google was arguably one of the largest brands (at that time not quite what they are now) and keep pushing the &#8220;fun&#8221; angle.</p>
<p>Today I was alerted to some fun Google is having with search results.  Much like the autocorrect parody&#8217;s seen with Word over the years, Google has taken a search result set to a whole new level.  I implore you to try searching on the following terms and enjoy the ensuing results -</p>
<ul>
<li>Tilt</li>
<li>Askew</li>
<li>Do a barrel roll</li>
</ul>
<p><a href="http://mindcradle.files.wordpress.com/2011/11/barrel-roll.jpg"><img class="aligncenter size-medium wp-image-424" title="barrel-roll" src="http://mindcradle.files.wordpress.com/2011/11/barrel-roll.jpg?w=300&#038;h=187" alt="" width="300" height="187" /></a></p>
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			<media:title type="html">kstraw</media:title>
		</media:content>

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			<media:title type="html">barrel-roll</media:title>
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	</item>
		<item>
		<title>Is Google +1 Messing Up Your Site?</title>
		<link>http://mindcradle.wordpress.com/2011/10/31/is-google-1-messing-up-your-site/</link>
		<comments>http://mindcradle.wordpress.com/2011/10/31/is-google-1-messing-up-your-site/#comments</comments>
		<pubDate>Tue, 01 Nov 2011 01:44:35 +0000</pubDate>
		<dc:creator>mindcradle</dc:creator>
				<category><![CDATA[E-commerce]]></category>
		<category><![CDATA[Google +1 Javascript Error]]></category>

		<guid isPermaLink="false">http://mindcradle.wordpress.com/?p=415</guid>
		<description><![CDATA[Googel +1 created website issues last week.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mindcradle.wordpress.com&amp;blog=2251647&amp;post=415&amp;subd=mindcradle&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><strong>Initial Problem Description <a href="http://mindcradle.files.wordpress.com/2011/10/google1.jpg"><img class="alignright size-medium wp-image-417" title="google+1" src="http://mindcradle.files.wordpress.com/2011/10/google1.jpg?w=300&#038;h=176" alt="" width="300" height="176" /></a></strong></p>
<p>Google released an update to their +1 button script sometime on Tuesday (10/25/2011). This new script had a line of code that interfered with most JavaScript frameworks. This script error only affected some of Internet Explorer browser users. Sometime on Wednesday night (10/26/2011), Google appears to have rolled back their script changes. Google has made no official announcement that references the problem or the original update that caused it. The only information about the outage was gathered here:</p>
<p><a href="https://groups.google.com/forum/#!topic/google-plus-developers/lOt_NJ2j7P8">https://groups.google.com/forum/#!topic/google-plus-developers/lOt_NJ2j7P8</a>.</p>
<p>In this forum, the problem was confirmed on Google’s developer discussion group and was escalated by a Google support engineer around 10am Wednesday morning.</p>
<p><strong>Effect on a website</strong></p>
<p>Any page that loaded the Google +1 script would encounter script errors after the button had rendered.</p>
<br />  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/mindcradle.wordpress.com/415/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/mindcradle.wordpress.com/415/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godelicious/mindcradle.wordpress.com/415/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/delicious/mindcradle.wordpress.com/415/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gofacebook/mindcradle.wordpress.com/415/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/facebook/mindcradle.wordpress.com/415/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gotwitter/mindcradle.wordpress.com/415/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/twitter/mindcradle.wordpress.com/415/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gostumble/mindcradle.wordpress.com/415/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/stumble/mindcradle.wordpress.com/415/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/godigg/mindcradle.wordpress.com/415/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/digg/mindcradle.wordpress.com/415/" /></a> <a rel="nofollow" href="http://feeds.wordpress.com/1.0/goreddit/mindcradle.wordpress.com/415/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/reddit/mindcradle.wordpress.com/415/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mindcradle.wordpress.com&amp;blog=2251647&amp;post=415&amp;subd=mindcradle&amp;ref=&amp;feed=1" width="1" height="1" />]]></content:encoded>
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		<slash:comments>2</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/890c7d86fdc824c82575fd2532030b6c?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">kstraw</media:title>
		</media:content>

		<media:content url="http://mindcradle.files.wordpress.com/2011/10/google1.jpg?w=300" medium="image">
			<media:title type="html">google+1</media:title>
		</media:content>
	</item>
		<item>
		<title>Fab.com &#8211; I am Inspired by Their Key Tenets</title>
		<link>http://mindcradle.wordpress.com/2011/10/14/fab-com-i-am-inspired-by-their-key-tenets/</link>
		<comments>http://mindcradle.wordpress.com/2011/10/14/fab-com-i-am-inspired-by-their-key-tenets/#comments</comments>
		<pubDate>Sat, 15 Oct 2011 01:34:18 +0000</pubDate>
		<dc:creator>mindcradle</dc:creator>
				<category><![CDATA[E-commerce]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://mindcradle.wordpress.com/?p=406</guid>
		<description><![CDATA[Fab.com is a great inspiration.  So are the 21 things.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mindcradle.wordpress.com&amp;blog=2251647&amp;post=406&amp;subd=mindcradle&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://mindcradle.files.wordpress.com/2011/10/fabcom1.png"><img class="size-full wp-image-408 alignleft" title="fabcom" src="http://mindcradle.files.wordpress.com/2011/10/fabcom1.png?w=510" alt=""   /></a>136 days is WAY too long to wait between blog posts. The irony of that is that 130 days ago a company called Fab.com did not even exist. I aspire to start a company, yet here I sit waiting 136 days to even write a blog post. Hard work and focus are the keys to success. I continue to learn&#8230;</p>
<p>We all know that Twitter is the best way to learn about things happening. Today, I saw that @aplusk had posted a link to a presentation done by the CEO of Fab.com. It is titled &#8220;<a title="21 Things Fab.com" href="http://betashop.com/post/11394335084/21things" target="_blank">21 things we’re learning at Fab.com &#8211; October 2011</a>&#8220;.  The 21 things are easy on the surface, but the commitment to them, and the ability to stay focused on them, inspires me.  Thank you <a title="Jason Goldberg on Twitter" href="http://twitter.com/#!/betashop" target="_blank">Jason Goldberg</a></p>
<p>If you are interested in getting an invitation to Fab.com, go here &#8211;&gt;<a title="Fab.com Invite" href="http://fab.com/whh0t" target="_blank"> http://fab.com/whh0t</a></p>
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			<media:title type="html">kstraw</media:title>
		</media:content>

		<media:content url="http://mindcradle.files.wordpress.com/2011/10/fabcom1.png" medium="image">
			<media:title type="html">fabcom</media:title>
		</media:content>
	</item>
		<item>
		<title>What is HandShake 2.0?</title>
		<link>http://mindcradle.wordpress.com/2011/05/28/what-is-handshake-2-0/</link>
		<comments>http://mindcradle.wordpress.com/2011/05/28/what-is-handshake-2-0/#comments</comments>
		<pubDate>Sun, 29 May 2011 01:09:09 +0000</pubDate>
		<dc:creator>mindcradle</dc:creator>
				<category><![CDATA[Personal]]></category>
		<category><![CDATA[HandShake 2.0]]></category>
		<category><![CDATA[Kelly Queijo]]></category>
		<category><![CDATA[Kevin Strawbridge]]></category>
		<category><![CDATA[Smart College Visit]]></category>
		<category><![CDATA[Texas A&M University]]></category>

		<guid isPermaLink="false">http://mindcradle.wordpress.com/?p=393</guid>
		<description><![CDATA[I had the privilege recently to write an article for a site called HandShake2.0.  The article was about my experience in selecting a college and is entitled &#8220;Making College Count&#8220;.  It was fun to reminisce about what I went through (the odd path that I took to get through college).  Many thanks to Z. Kelly Queijo [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mindcradle.wordpress.com&amp;blog=2251647&amp;post=393&amp;subd=mindcradle&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>I had the privilege recently to write an article for a site called HandShake2.0.  The article was about my experience in selecting a college and is entitled &#8220;<a href="http://www.handshake20.com/2011/05/making-college-count.html" target="_blank">Making College Count</a>&#8220;.  It was fun to reminisce about what I went through (the odd path that I took to get through college).  Many thanks to Z. Kelly Queijo (the founder of <a href="http://www.smartcollegevisit.com/" target="_blank">SmartCollegeVisit.com</a> - I love her tagline &#8212; The Educated Way to Visit Campus) for asking me to write this and getting it posted.</p>
<p>HandShake2.0 is an interesting site that caters to the interests of business people in an online social media way.  In their words -</p>
<p>&#8220;Handshake 2.0 is a business news, social media public relations, and business development site featuring new developments in entrepreneurship, best practices in business principles, business models, innovation, and the latest on company leaders and companies, from start-ups to moguls.  Handshake 2.0 synthesizes the personal, the social, and the technological, adds the fundamental business risk reduction principle of “It’s who you know,” and shares its clients’ corporate messages in multiple, well-established social media channels and mobile applications, resulting in “word of Handshake” leads and referrals for clients’ companies.&#8221;</p>
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			<media:title type="html">kstraw</media:title>
		</media:content>
	</item>
		<item>
		<title>Groupon Body Shop $20 for $40</title>
		<link>http://mindcradle.wordpress.com/2011/04/25/groupon-body-shop-40-for-20/</link>
		<comments>http://mindcradle.wordpress.com/2011/04/25/groupon-body-shop-40-for-20/#comments</comments>
		<pubDate>Tue, 26 Apr 2011 01:51:17 +0000</pubDate>
		<dc:creator>mindcradle</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[$20 for $40]]></category>
		<category><![CDATA[Body Shop]]></category>
		<category><![CDATA[Groupon]]></category>

		<guid isPermaLink="false">http://mindcradle.wordpress.com/?p=380</guid>
		<description><![CDATA[Get $40 for only $20 via Groupon for The Body Shop<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mindcradle.wordpress.com&amp;blog=2251647&amp;post=380&amp;subd=mindcradle&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Plus a special offer by May 30!! Click the logo &#8212;&#8212;-&gt; <img class="size-full wp-image-388 alignright" title="LOGO" src="http://mindcradle.files.wordpress.com/2011/04/logo.gif?w=510" alt=""   /></p>
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			<media:title type="html">kstraw</media:title>
		</media:content>

		<media:content url="http://mindcradle.files.wordpress.com/2011/04/logo.gif" medium="image">
			<media:title type="html">LOGO</media:title>
		</media:content>
	</item>
		<item>
		<title>Good Luck Finding Turbotax Coupons</title>
		<link>http://mindcradle.wordpress.com/2011/03/18/good-luck-finding-turbotax-coupons/</link>
		<comments>http://mindcradle.wordpress.com/2011/03/18/good-luck-finding-turbotax-coupons/#comments</comments>
		<pubDate>Fri, 18 Mar 2011 21:04:19 +0000</pubDate>
		<dc:creator>mindcradle</dc:creator>
				<category><![CDATA[E-commerce]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Turbotax Coupons]]></category>

		<guid isPermaLink="false">http://mindcradle.wordpress.com/?p=365</guid>
		<description><![CDATA[There are no Turbotax coupons.  Searching for them yields pathetic results from sites claiming to have them.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mindcradle.wordpress.com&amp;blog=2251647&amp;post=365&amp;subd=mindcradle&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>So many people search on the term Turbotax Coupons. However, there is no way to input a coupon code on their site. The best way to save is to go to sites like DealNews or Offers.com and look for <a title="Turbotax Coupon Codes" href="http://www.smartprice.com" target="_blank">Turbotax coupon codes</a>.  That said, Turbotax is still far and away the best software on the market for DIY tax preparation.  I got my return done faster this year.  With less &#8220;found errors&#8221; at the end of the process, I felt that Turbo Tax did a better job of walking me through than last year.</p>
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			<media:title type="html">kstraw</media:title>
		</media:content>
	</item>
		<item>
		<title>The New jcpenney Logo</title>
		<link>http://mindcradle.wordpress.com/2011/03/14/the-new-jcpenney-logo/</link>
		<comments>http://mindcradle.wordpress.com/2011/03/14/the-new-jcpenney-logo/#comments</comments>
		<pubDate>Mon, 14 Mar 2011 14:24:52 +0000</pubDate>
		<dc:creator>mindcradle</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[JCPenney]]></category>
		<category><![CDATA[JCPenney HQ]]></category>
		<category><![CDATA[new jcp logo]]></category>
		<category><![CDATA[stonebriar centre]]></category>

		<guid isPermaLink="false">http://mindcradle.wordpress.com/?p=367</guid>
		<description><![CDATA[jcpenney has a new logo.  The external signage is quite impressive.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mindcradle.wordpress.com&amp;blog=2251647&amp;post=367&amp;subd=mindcradle&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>JCPenney came out and announced their new logo during the Academy Awards this year.  Overall, it is not a bad upgrade.  The look and feel is bold, crisp and certainly highlights the way they have been trending toward using <a href="http://www.jcp.com">jcp.com</a>.  I had seen the logo on paper and in digital form.  Proportionally, it looked great.  When I was at the mall across the street from their HQ in Plano, TX this weekend, I got a first hand look at the signage on the outside of the store.  IT IS HUGE on that facade.  That really makes it bold.</p>
<p><a href="http://mindcradle.files.wordpress.com/2011/03/new-jcpenney-logo.jpg"><img class="aligncenter size-full wp-image-368" title="New JCPenney Logo" src="http://mindcradle.files.wordpress.com/2011/03/new-jcpenney-logo.jpg?w=510&#038;h=294" alt="New jcpenney logo" width="510" height="294" /></a></p>
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		<title>Texas Unclaimed Property &#8211; Looking for Money?</title>
		<link>http://mindcradle.wordpress.com/2011/03/08/texas-unclaimed-property-looking-for-money/</link>
		<comments>http://mindcradle.wordpress.com/2011/03/08/texas-unclaimed-property-looking-for-money/#comments</comments>
		<pubDate>Tue, 08 Mar 2011 15:48:59 +0000</pubDate>
		<dc:creator>mindcradle</dc:creator>
				<category><![CDATA[Personal]]></category>
		<category><![CDATA[claimittexas.org]]></category>
		<category><![CDATA[escheatment]]></category>
		<category><![CDATA[found money]]></category>
		<category><![CDATA[how to find lost money]]></category>
		<category><![CDATA[KXAS]]></category>
		<category><![CDATA[lost money]]></category>
		<category><![CDATA[Texas Unclaimed Property]]></category>

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		<description><![CDATA[Unclaimed money and property is a big deal.  One in four Texans have unclaimed property.  Nationwide, the numbers are similar.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mindcradle.wordpress.com&amp;blog=2251647&amp;post=350&amp;subd=mindcradle&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://mindcradle.files.wordpress.com/2011/03/empty-wallet.jpg"><img class="alignright size-medium wp-image-351" title="Empty Wallet" src="http://mindcradle.files.wordpress.com/2011/03/empty-wallet.jpg?w=300&#038;h=234" alt="Looking for Money" width="300" height="234" /></a>Last week I was given the opportunity to be on TV with <a title="NBC 5 DFW KXAS" href="http://www.nbcdfw.com/" target="_blank">KXAS</a> NBCDFW to talk about Spring Break deals and discounts.  While I was there I got into a discussion with one of the anchors about a story they had run earlier in the day talking about <a title="How Texas' Unclaimed Property Works" href="http://www.window.state.tx.us/up/" target="_blank">how Texas&#8217; unclaimed property system works</a> and some of the perils of getting property back (the perils are trying to reconcile former names to new names, deaths in the family, partnerships, etc.)</p>
<p>That led me to go to the Texas website for unclaimed property to see if perhaps there was something I had forgotten about or not been refunded before moving away from one of my many addresses in Texas.  This includes forgotten bank accounts, uncashed checks, utility refunds, deposits, and more.  After all one in four Texans has unclaimed property on the books.  Sadly, there was nothing in my name.  However, I did a quick check of many people I know and lots of people had various amounts of money by their names.    The process to look up <a title="Texas Unclaimed Property" href="https://txcpa.cpa.state.tx.us/up/Search.jsp" target="_blank">unclaimed property in Texas</a> takes less than a minute to see if there is forgotten property.  The recovery process may take a little time.  The next step is for everyone to go check and collect that money.</p>
<p>By law, when companies end up with money or property from individuals or companies and cannot find them to return it, they are required to notify the state of the unclaimed property.  This includes unused gift certificates through a process called <a title="What is Escheatment?" href="http://en.wikipedia.org/wiki/Escheat" target="_blank">escheatment</a>.  The state then enters this information into a publicly accessible database (in the case of Texas it is called &#8220;ClaimItTexas.org&#8221;).  In Texas, people can check the website or even call (1-800-654-3463), e-mail (unclaimed.property@cpa.state.tx.us) or mail:</p>
<address>Texas Comptroller of Public Accounts<br />
Unclaimed Property Claims  Section<br />
P.O. Box 12046<br />
Austin, Texas 78711-2046 </address>
<p>I believe all 50 states have similar processes for finding unclaimed property &#8211; <a title="Nationwide Unclaimed Property" href="http://www.unclaimed.org/">http://www.unclaimed.org/</a> is a single website with access to all those that participate.  In this economy, every dollar counts.  Go see if you have some &#8220;forgotten&#8221; treasure.</p>
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