At our greeting cards company, we do all kinds of marketing.  Online marketing and offline marketing are the most predominant since we have no retail presence at this point.  What I have enjoyed is the new marketing that is evolving that  allows us to span multiple ways of thinking in order to attract customers who want to buy from us and then keep those customers through an active dialogue that creates loyalty.  That marketing is social media and marketing much like I referenced in some of my first posts on this blog.

Through an affiliated company, one of the key items we sell is wedding invitations.  We foster a strong ideal in making sure that we provide an extraordinary user experience into everything that we do.  But, it being just wedding invitations that we sell, talking to all facets of the wedding planning and experience process is really not possible on the site at this point . 

So, through some creative thinking,  a blog developed that resides external to the business and that is in no way linked to the business so that it is possible to just collect, disseminate, write about and post information about weddings.  A great deal has been learned about this segment and and new and fun things come up everyday.  Therefore, there is now an outlet for that mass of data that can be shared in the right forum for all brides, couples and newlyweds to see and share about. 

The site is called VeilTales.com – check it out.  There have been many visitors in a short period of time with some outside information provided by authors and comments shared.  Join in  :)